In association
with Cotswold Style, The Cheltenham Fashion Week Awards aims to showcase, recognise
and reward the broad spectrum of places to pamper, party and play within
Cheltenham. Over the past fortnight members of the public voted for their
favourites in four categories and last night saw the winners announced. With encouragement from retailers and
instore voting postcards, shoppers have been making their voices heard and
voting for their favourites in menswear, womenswear, independent retail and
destination hangout.
On arrival
nominees were greeted by the Cheltenham Fashion Week Giant Shoe. The sky-high
10ft by12ft enormous pink stiletto has been touring The Cotswolds in the lead
up to Cheltenham Fashion Week. Along its journey the shoe has rubbed shoulders
(or heels) with local celebrities such as Lisa Maxwell, George Davies & Dr Dawn
Harper, alongside gracing the pages of OK Magazine.
Guests enjoyed
cocktails, canapés and cupcakes in the dramatic and unique setting of the
former 1920’s cinema mezzanine Circle Bar at The Daffodil. An audience of
representatives from all areas of retail from The Kooples, Cath Kidston and
Olive, to The Montpellier Chapter, Cotswold Style and The Swallow Bakery
gathered for the concluding event of The Cheltenham Fashion Week Awards.
Cheltenham
Fashion Week Founder and Creative Director, Sam Bawden and Paul Bates of
Cotswold Style announced winning retailers and congratulated them on their
success. Winners were awarded tickets to luxury designer shopping event,
Boutique 24 alongside a Cheltenham Fashion Week Award to display in their
establishment.
Winning Menswear
Retailer of the Year – Trapeze
David Fairthorne
of Trapeze said, “We are absolutely thrilled to receive this award for Menswear
Retailer of the Year. We are keen to support local fashion events wherever we
can, so the Cheltenham Fashion Week Awards are the perfect way to do exactly
that. We never thought we would win, as there are so many other great places
for men to shop in Cheltenham. But it’s brilliant to be recognised by our
customers and fantastic to know they love what we do.”
Winning Womenswear
Retailer of the Year – La de da
“Thank you to all
our customers who voted. We are really honoured and so privileged to be part of
Cheltenham Fashion Week; from the buzz around Cheltenham it’s set to be a great
event.”
Winning Independent
Retailer of the Year – Keith Scarrott
Jade Dutson &
Vicky Johnson of Keith Scarrott said, “We are so shocked and completely
delighted to receive this Cheltenham Fashion Week Award for Favourite
Independent Retailer of the Year. We would like to thank our customers for
their continued support, having been part of Cheltenham’s high street for over
37 years; it’s wonderful to have such recognition. It’s a pleasure to be
involved with Cheltenham Fashion Week and we cannot wait to be at Boutique 24.”
Winning Favourite
Fashionable Destination of the Year – Bistrot Coco
Head Chef &
Front of House Manager, Tim & Aleksandra Hayward said, “This award is
completely unexpected, and firstly we must thank our customers for their
continued support. Its so great to know that they love the rustic French dining
experience of Bistrot Coco. We are so grateful for this award and cannot wait
to see the exciting events that will take place in Cheltenham Fashion Week.”
Runners-Up:
Independent Retailer of the Year: Monty Smith
Favourite Fashionable Destination of the Year: The Montpellier Chapter
Ellie xx
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