Tuesday, 3 July 2012

Cheltenham Fashion Week is Launched...

After much preparation, preening and phone calls we arrived at Chapel Spa for the eagerly anticipated Cheltenham Fashion Week press launch. Pink press packs in hand, heels on and glowing in the 30 degree heat we were ready for the evening ahead.



 
Guests began arriving thick and fast greeted by Alex and Esther on the door, while I was welcoming guest within the party, canapés in hand. Delicious canapés provided by Cheltenham based café and catering company, Pepper Crescent.



After a quick change Sam was sparkling, not only because of her bedazzling KellyThorne skirt. Accompanying Sam, models circulated within the party also wearing Kelly Thorne’s stunning collection. Among the guests was a fabulous group of ladies wearing hats and fascinators made by themselves with the help of Milliners involved with Cheltenham Fashion week.




The evening commenced with Sam launching the event with a speech discussing how Cheltenham Fashion Week was born.  She also spoke about the core objectives for Cheltenham Fashion Week.
    • CFW wants to give opportunities to young people to get involved with the fashion industry by showcasing their designs and attending career talks.

    • CFW wants to showcase up and coming designers from Gloucestershire and further afield.

    • CFW wants to celebrate fashion and give Gloucestershire people the chace to acquaint with up and coming labels and designers.

    • CFW wants to embrace diversity and different body shapes ages and sizes.

Sam’s introduction was closely followed by speeches from co-founder Emma Whitelaw of Chapel Spa and educational director for Cheltenham Fashion Week, Sarah Clarke. Local label Kelly Thorne’s designer, Catherine Thorne also introduced the pieces from her label and the thinking behind it.

Overall the evening was a roaring success; the party had a fabulous atmosphere and each guest left with a smile. It was a great opportunity to put faces to names as besides Sam and a few others, this was the first opportunity we had had to meet the full Cheltenham Fashion Week team.  

Ellie xx
TICKETS FOR CHELTENHAM FASHION WEEK WENT ON SALE ON FRIDAY.
TO PURCHASE TICKETS, CLICK HERE
Alternatively telephone 0844 880 8094 or visit The Cheltenham Festivals Box Office, First Floor, Regents Arcade, Cheltenham.

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