The Giant Shoe Tour Begins...

After being kept a closely guarded secret for months, FINALLY the Cheltenham Fashion Week Giant Shoe Tour has begun! The Giant Shoe was unveiled for the first time today at Art Couture Painswick.

Measuring 12ft by 10ft and big enough to accommodate at least four people, the Cheltenham Fashion Week fuchsia pink fibreglass shoe is sure to catch any fashionista’s eye. CFW Creative Director, Sam Bawden was first to try it out.

So how do you go about sourcing a giant fuchsia pink Stiletto you may ask? After exploring many avenues including phone calls to Selfridges we came across our heel, a giant shoe with a very fashionable heritage. First commissioned by New Look head office, the shoe appeared in the window of its flagship store on London’s Oxford Street. Leaving there, the shoe headed up North to Doncaster Racecourse where it was used among other things as a bar and featured at Ladies Day. After seeing many a merry tipple and a hat or two the shoe was then bought through eBay by Kay Bennett in the hope of selling it on to fund a Play Gym for her child minding business. On seeing the shoe advertised in the Spenborough Guardian, Cheltenham Fashion Week quickly snapped it up. Although we were not without competition, the shoe also caught the eye of reality TV star and former glamour model Katie Price, but Cheltenham Fashion Week had the winning bid and now the shoe is ours.

Over the next ten weeks The Giant Shoe Tour will continue its adventure around iconic locations across Cheltenham and sure to meet a celebrity or two along the way.

For your chance to win four tickets to Boutique 24 - Cheltenham Fashion Week’s designer shopping day at Cowley Manor – tweet your pictures of The Giant Shoe to @CheltFashionWK. 


Also for a full itinerary of Cheltenham Fashion Week events and to book tickets visit www.cheltenhamfashionweek.com. Alternatively purchase your tickets by phone on 0844 880 8094 or visit the Cheltenham Fashion Week Box Office on the first floor of the Regents Arcade, Cheltenham.


Ellie xx