Taittinger, Tickets & Tresses

After working with Silver Ball PR in the past for a couple of launch events, I loved the company and so jumped at the chance to work for them over the summer. When I heard back that I had secured one of the three internship places I was ecstatic! The prospect of a summer researching for my dissertation quickly disappeared over the horizon with my surfboard.

First assignment, networking drinks to celebrate Emma Robert’s new position as Editor of Cotswold Style. Glad to have some company and a friendly face, I added Alex on Facebook with a very girly agenda – what was she planning to wear? We agreed a smart dress code was best as the drinks were to be held at The Daffodil Champagne bar within the Cheltenham Food and Drink Festival. Luckily the sun was shining so I wore a formal nude dress from Warehouse with black ballet pumps. This was the first time I had met Alex, although had heard great things about her from Annabel and was also impressed by her HerUni.com credentials.

When we first arrived it was quite awkward as we didn’t know anyone or even what Emma looked like. Although soon enough we were introduced to Emma who was lovely, she made us feel extremely welcome. We chatted while sipping on Taittinger champagne – how very on brand!

The networking drinks gave me a really clear insight about how relationships with press contacts are built and maintained. Although such an integral part to successful PR, it was something my PR degree had only touched upon.

With Cheltenham Fashion Week tickets going on sale on Friday and the press launch on Thursday this week we have been preparing for both. This has largely involved finalising guest lists; from putting together extensive excel spread sheets of RSVPs to chasing people who haven’t confirmed their attendance yet. We will also be putting together press packs for journalists and planning my outfits. On the morning of the press launch we all also have appointments to have our hair done at The Stuart Holmes Hair and Beauty Spa, the official hair sponsors of Cheltenham Fashion Week. So Thursday, here we come!  

Ellie xx